Photomaton - Corporate Web Site

DSI Conseil & Services, a digital services company, provided a full team of designers, developers, and a project manager to create a corporate solution that aligns with Me Group's needs and reflects Photomaton's modern brand identity. This case study explores the technical challenges, solutions provided, and results achieved.

1. Project Context

• Client: Me Group, the owner of Photomaton, is a key player in the automatic photographic service market, offering a wide range of products and services, including photo booths and photo printing for identity and leisure purposes.
• Project Goal: To create an intuitive, modern corporate website that presents Photomaton's solutions while allowing users to easily locate nearby booths.
• Target Audience: The site is designed for both individuals and professionals seeking more information about Photomaton's services and users looking to locate booths for photo printing.

2. Challenges and Issues Faced

• Optimized User Experience: The website needed to offer a seamless and intuitive user experience, facilitating navigation between products, services, and the booth locator feature.
• Modern Design Consistent with Brand Image: The design needed to reflect Photomaton's modern brand identity while highlighting its innovative solutions, such as photo booths and printing services.
• Mobile and Desktop Optimization: The site had to be fully optimized for smooth performance on both mobile and desktop platforms, ensuring maximum accessibility for all users.
• Efficient Booth and Service Management: The solution needed to include a system for managing booth locations and services, providing accurate information on locations, available services, and operating hours.

3. Solution Provided by DSI Conseil & Services

Dedicated Team:

• Project Manager: Coordinated between Me Group and the technical team at DSI Conseil & Services, ensuring deadlines were met and project goals achieved.
• Front-End and Back-End Developers: Developed a responsive interface and robust architecture to manage real-time data and optimize booth and service display.
• UI/UX Designers: Designed a modern, intuitive user interface that aligned with Photomaton's visual identity, focusing on both aesthetics and usability.

Technologies Used:

• Backend: ASP.NET, chosen for its reliability and ability to handle real-time data flows related to booth locations and services.
• Database: SQL Server, used to store and manage booth and service information with real-time synchronization.
• Frontend: Angular, used to provide a smooth user interface optimized for intuitive navigation on mobile and desktop.
• REST API: Deployed to manage geolocation and available services across all booths.
• SEO: Optimized content to ensure maximum visibility on search engines, making it easier for users to discover Photomaton’s services.

4. Project Management Methodology

Agile Approach: The project followed Agile methodology, allowing continuous collaboration with Me Group and quick adjustments based on operational needs and user feedback.

Management Tools:

• Jira for task tracking and version management.
• Confluence for documenting technical specifications and development processes.
• Git for version control and team collaboration.

Collaboration with Me Group: Weekly meetings ensured feature validation, priority adjustments, and alignment with end-user expectations and Photomaton's brand image.

5. Results Achieved

• Optimized User Experience: The website now offers a seamless and intuitive navigation experience, making it easy for users to access information about Photomaton's services and locate booths quickly.
• Modern Design Consistent with Brand Identity: The website’s design perfectly reflects Photomaton’s modern, innovative brand identity, highlighting products and services through an attractive and ergonomic interface.
• Improved Mobile and Desktop Accessibility: The site is fully optimized for both mobile and desktop, ensuring a consistent, high-quality user experience across all platforms.
• Client Satisfaction: Me Group expressed satisfaction with the quality of the website, praising its effectiveness in representing the Photomaton brand and meeting users' booth location needs.

6. Conclusion

The Photomaton - Corporate Website Development for Me Group project allowed DSI Conseil & Services to showcase its expertise in creating modern, high-performance corporate platforms. Working with Me Group, we developed a website that effectively centralizes information about Photomaton’s products and services while providing an optimized user experience. This partnership continues with regular updates and the addition of new features to meet the future needs of Me Group and its users.