Richbond Côte d'Ivoire

Challenge:

Richbond faced challenges in managing promotions and free items on their eCommerce site in Côte d'Ivoire. Manually configuring offers was time-consuming and prone to errors, impacting the user experience and price competitiveness.

Objective:

The primary goal of the project was to simplify the management of promotional offers while ensuring competitive pricing for customers. Richbond needed an automated solution to better manage promotional periods and guarantee accurate execution of discounts and free offers.

Solutions Provided

Development of Magento Modules:

DSI Conseil & Services developed specific modules to manage promotions and free items within the Magento platform. These modules allowed Richbond to:

• Configure time-limited promotions.
• Create and manage free item campaigns (e.g., one free item for the purchase of two).
• Optimize the automatic management of discounts based on purchase amounts or product types.

Project Team:

We assembled a complete team consisting of:

• UX/UI Designers: To ensure the user interface allowed for smooth and intuitive navigation, especially for accessing promotions.
• Magento Developers: To integrate the custom modules while ensuring compatibility with the existing infrastructure.
• Project Manager: To coordinate the project and ensure timely delivery.

Technical Approach:

The project followed an agile methodology to enable rapid iterations and adjustments based on Richbond's feedback. Magento was chosen for its robustness and ability to extend through custom modules. Each module was developed with consideration for Richbond’s ERP for seamless integration.

Deployment and Implementation

Process:

The project began with a thorough analysis of Richbond’s needs for managing promotions and free items. Once the mockups were validated, we began developing the modules following these steps:

1. Functional Needs Analysis: Determining the promotion and free item scenarios Richbond required.
2. Development and Testing: Creating the modules and conducting rigorous tests to ensure the reliability of the new features.
3. Deployment: Launching the modules into production on the existing platform, minimizing disruptions for end users.

Project Duration:

The project was completed in 3 weeks, with strict adherence to deadlines. This rapid delivery was made possible by the close collaboration between Richbond and DSI Conseil & Services, and the agility of the teams.

Results Achieved

Impact on Richbond:

Thanks to the new modules, Richbond significantly improved its ability to manage promotions. This not only simplified internal work for the marketing teams but also allowed for more frequent promotional campaigns without increasing workload.

Client Satisfaction:

Richbond expressed satisfaction with the solution, particularly with the ease of use and reliability of the new modules. The collaboration with DSI Conseil & Services enabled Richbond to quickly respond to the demands of the Ivorian market.

Benefits for End Customers:

Richbond’s customers in Côte d’Ivoire now enjoy more attractive and frequent promotional offers, with a smooth and error-free shopping experience. This has strengthened customer loyalty and helped Richbond better position itself against competitors.

Conclusion

The project carried out by DSI Conseil & Services allowed Richbond to address a critical issue regarding the management of promotions and free items, while increasing their competitiveness in the Ivorian market. The fast delivery and quality of the modules contributed to the project's success. This strong partnership with Richbond opens up promising opportunities for future collaborations in other regions or further optimizations of their eCommerce site.